As esports continues to break further into the mainstream, Foley & Lardner LLP and The Esports Observer surveyed more than 120 professionals to analyze the most pressing business and legal issues. 

The survey revealed expectations of continued revenue growth and investment in esports, driven by a range of factors, including the growing involvement of traditional professional sports teams, leagues and figures; the rise of streaming deals involving major technology companies and TV networks; and the broadening of advertising and sponsorships. Industry participants also expressed concerns about a variety of risks to the maturing industry, including match fixing, cybersecurity and malware attacks, and intellectual property rights and licensing issues.

Puma today will announce its first major esports move, an apparel deal with the tier-one team organization Cloud9.